Project background
Taupōs destination marketing office had developed an initiative around mountain bike trails in the region. The initial brand identity work was completed, they needed trail map assets for each of the areas within the destination.
Taupōs destination marketing office had developed an initiative around mountain bike trails in the region. The initial brand identity work was completed, they needed trail map assets for each of the areas within the destination.
The Design aspect
I was tasked with developing maps in a casual, friendly style. Considering visiting rider's needs to give them enough information to make sense of each trail destination's loctions in relation to each other.
I was tasked with developing maps in a casual, friendly style. Considering visiting rider's needs to give them enough information to make sense of each trail destination's loctions in relation to each other.
____________________________________________________________
Reference
The trendy term is 'Discovery Phase', but I've been doing this for years and simply thinking of it as reference and resource gathering.
The trendy term is 'Discovery Phase', but I've been doing this for years and simply thinking of it as reference and resource gathering.
Evaluating competitors and peers in the market is relevant for any business initiative. Additionally, this stage before commencing design work allows for meaningful conversations with the client to ensure the design style meets their requirements.
Concept testing
Within the scope of the brief, a short-listed range of concepts were designed to test with the client, evaluating a suitable brand voice for the series of map graphics.
Within the scope of the brief, a short-listed range of concepts were designed to test with the client, evaluating a suitable brand voice for the series of map graphics.
Planning the assets.
From this point, development of the colour system (leveraging off and expanding from the existing brand identity work), legend icon design, and trail data panel desiger were presented. The data panels show key information for each trail, with a visual representation of the grade to help riders understand how hilly particular trails are.
From this point, development of the colour system (leveraging off and expanding from the existing brand identity work), legend icon design, and trail data panel desiger were presented. The data panels show key information for each trail, with a visual representation of the grade to help riders understand how hilly particular trails are.
Different areas of trails are colour coded.
All this preparation allows development of the full maps to proceed at pace with aproved graphic elements in place.
Version development
While designing each map in detail, fastidiuous attention is paid to layer structure and naming, and colour palette organisation. As well as being a professional attitude in general to provide clients with clearly built layered files, it was especially important with this project as the intent was for the client's contracted coders to utilise the maps in online software.
While designing each map in detail, fastidiuous attention is paid to layer structure and naming, and colour palette organisation. As well as being a professional attitude in general to provide clients with clearly built layered files, it was especially important with this project as the intent was for the client's contracted coders to utilise the maps in online software.
All the things
a total of 15 individual map graphics were produced, each with consistent treatment and logical colour, design and naming conventions.
a total of 15 individual map graphics were produced, each with consistent treatment and logical colour, design and naming conventions.
