The brief: Design an infographic style to present educational data of several districts within the Bay of Pleny Regional Council's area. Tone is to be professional with a high degree of visual graphics (i.e. not text-heavy).
The challenge: Working via a contracted PR Agency, there is no opportunity to present concept art directly to the client. With no available reference of brand style the infographic style is a 'blank sheet' design.
The solution: A tight colour palette in conservative blue and grey tones helps present a professional impression. Silhouettes of people break up the graphs and tables with irregular organic shapes (which are relevant - speaking directly to the people that the infographics are about.
