The brief: Develop a range of cosmetic packaging for shampoo, conditioner and body wash products. The brand name is decided - Citrus Trio. It is a product line of a parent brand and is specifically aimed at commercial contracts with hotel chains.
The challenge: The intended hotels are at the budget end of the spectrum rather than luxury. Accordingly, the design concept is to be simple and bright, with no special ink processes required. It needs to look economical, without looking cheap.
The solution: Bright solid colours, generous use of white space and minimal graphics provide three strong concepts to visualise the client's brief.