Simple is good.
As long as it is fit for purpose, and communicates the message effectively.
A pro bono contribution of design skills to the local Trails Trust in Rotorua. While world reknown for the region's mountainbiking trails, the area also boasts trail running opportunities across unique and iconic landscapes. The Trust's initiative to offer a guide to trail runners is an idea I readily supported in the spirit of manaakitanga, to share the region's amazing outdoor lifestyle with visitors.
Published online and in print - the guide utilises simple design principles to ensure comprehension in a clear, uncluttered manner. A world class photographer (Graham Murray) contributed some images on a pro bono basis as well - aiding the overall impact of the publication's appeal.
