A brief to refresh the bi-annual industry publication Scion Connections leverages the powerful industry stories with bold, photographically driven layouts.
PUR bind and offset matt stock are somewhat unusual in this publication space, and help the brand start apart from it's peers and competitors alike. The rationale for matt stock is more than superficial though, upholding the values of the organisation with eco-friendly sustainably sourced resources wherever possible.
AI generative imaging is used where appropriate to composite images in Photoshop for abstract concepts. A prime example being used for the cover of the July 2023 issue - showcasing the lead story about transitional forestry - detailed further in the Graphics Story for that illustration.
