An image for social media was needed to promote an A5 sized handbook for its release.
Utilising MidJourney AI Generative power to create an image gets most of the way towards the composition required. Careful attention in the prompting makes sure the image carries values that resonate with the target market - hard-working farmers who aren't afraid of getting their hands dirty.
Retouching in photoshop completes the illustration - inserting the handbook cover realitistically into the scene, with believable depth of focus and cast shadows
Working on the source image at a larger scale than the initial social media requirement meant it was quick and easy to later adapt to other online channel formats.
